Friday, August 5, 2011

Randi Jayne Zuckerberg marketing director of Facebook

Randi Jayne Zuckerberg (born February 28, 1982) is the former marketing director of Facebook, and sister of Facebook co-founder and CEO Mark Zuckerberg.

Ranked among 50 "Digital Power Players" by the Hollywood Reporter in 2010,Zuckerberg organized and also was a correspondent for the ABC News / Facebook Democratic Party and Republican Party U.S. Presidential primaries debates in 2008 as well as the CNN/Facebook Inauguration Day Partnership in 2009 and Comcast’s Facebook Diaries.Randi Zuckerberg is quitting her job at Facebook to start her own social media consulting company, but it looks like she'll fight an uphill battle to win over the industry. Last week, she made some pretty strong statements against anonymity on the Internet. “I think anonymity on the Internet has to go away,” said Mark Zuckerberg's little sister according to The Huffington Post.Randy has spent the past six years at Facebook innovating and pushing the media industry forward by introducing new concepts.

In a phone call with Mashable.com, Zuckerberg said that she thinks of the move as a “natural extension” and had been considering the move “for a really long time.” With the success of Facebook Live and the Facebook-Obama town hall, she saw an opportunity to start her own company.There was no comment from Mark Zuckerberg directly.

The company Randi Zuckerberg is creating is apparently called RtoZ Media, which is obviously a play on her name.

The move is likely to be much noticed, since Randi Zuckberberg has been at Facebook since its early days and has also been a high-profile and charismatic personality both inside the social-networking company and in Silicon Valley.Zuckerberg, sister to Facebook CEO and co-founder Mark Zuckerberg, has been with Facebook since near the beginning of the company's rise to power. Any important initiative or media spin that Facebook has encountered over the years has been run through Zuckerberg. She has been nominated for an Emmy for her work with Facebook Live and helped Facebook partner with major media companies on political and election coverage, including bringing president Obama to Facebook in April.I think anonymity on the Internet has to go away. People behave a lot better when they have their real names down. … I think people hide behind anonymity and they feel like they can say whatever they want behind closed doors.



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