Apple is the most cost effective production of mobiles

Researchers from Canaccord Genuity issued a report on the activities of the Apple during the first half of this year.

As reported by Canaccord analyst Michael Uokli Genuity Ty (T. Michael Walkley), in the first half of the Apple managed to sell only 17 million mobile devices. For comparison, Nokia, Samsung and LG Electronics have put on the market of 400 million. devices. However, if we consider the ROI, then Apple has left all competitors behind. As it turned out, of 39% of revenue in the segment of mobile phones and total profit Nokia, Samsung and LG is less than 32 per cent.

Experts note that while most mobile manufacturers can hardly afford the gross profit margin at the level of 10%, that Apple is about 50% and operating profit of around 30%. Exceptions are company RIM and HTC, mobile business profitable is also thanks to the Android